One of the top artificial intelligence trends is the development of predictive analytics for better research. It is based on the use of data, statistical algorithms, and machine learning techniques to identify, relying on historical data, the likelihood of future outcomes. The goal is to utilize the knowledge of the past to provide the best assessment of what will happen in the future. It is not that predictive analytics has emerged recently but when one traces its development one finds that with the advent of up-ending interactive and user-friendly technology in particular, it has come out of the shell of mathematics and statistics and has captured the imagination of business analysts and market experts.